The Herald figure, blowing a trumpet and riding a horse (as Inez Milholland did in the actual parade), is featured on the cover of the official program of the suffrage parade held in Washington, DC on March 3, 1913.

INEZ MILHOLLAND (1896-1916) BECOMES A MARTYR

In addition to portraying the herald, Milholland was a lawyer and social activist whose true interest was reform causes. She enthusiastically worked long hours for the suffrage cause, and after several years of constant campaigning, her health began to suffer. She was suffering from pernicious anemia in 1916 when she undertook a strenuous speaking tour for the National Woman's Party in the enfranchised states of the West. The Woman's Party strategy in the western states was to campaign against the Democrats in 1914 and against the re-election of President Woodrow Wilson in 1916, urging women voters to cast their votes against him to protest the Democratic Party's failure to pass a constitutional amendment for women's votes. This policy reflected the NWP's strategy of "holding the party in power responsible." In September, while campaigning in Los Angeles, Inez Milholland collapsed. The last words ringing from her lips were, "Mr. President, how long must women wait for liberty?" With her death ten weeks later, the American suffrage movement had a martyr.

	Idealized poster of Inez Milholland Boissevain produced and circulated by the National Woman's Party after her death. The poster uses the familiar colors purple, white, and gold, and the motto "Forward Into Light."

The National Woman's Party wasted no time in elevating Milholland to sainthood and glorifying her death for the cause. Her memorial service was a brilliantly staged pageant of suffrage imagery and symbolism. On Christmas Day, 1916, the Woman's Party staged the first memorial service ever held for a woman in the United States Capitol. Statuary Hall was ornately decorated with the Woman's Party colors:

"Between the pillars of the balcony hung . . . pennants of purple, white, and gold - the tricolor of these feminist crusaders. . . . Presently . . . boy choristers . . . marched into the hall chanting: 'Forward, out of error,/ Leave behind the night,/ Forward through the darkness/ Forward into Light.' Behind . . . came a golden banner with the above words inscribed on it. This was a duplicate of the banner that Inez Milholland bore in the suffrage parade in New York. Behind the golden banner came a great procession of young women . . . the first division in purple, the next in white, the last in gold, carrying high the standards which bore the tricolor."[17]

	Inez Milholland as the purple and white logo on all National Woman's Party stationery.

Speeches of tribute followed. Maud Younger of California delivered the memorial address, eulogizing Milholland in familiar symbolic terms: "She was the flaming torch that went ahead to light the way - the symbol of light and freedom..."[18]

After Milholland's death, the National Woman's Party widely circulated an idealized poster of her, clad in flowing white robes, with gold helmet and star, riding a white horse and carrying a banner with the legend, "Forward Into Light." The poster quickly became a classic as well as the official logo of the National Woman's Party. "Forward Into Light"[19] became the Party's official motto. A reduced version of the logo continues today, rendered in purple, on all the Party's official stationery and correspondence.