Gold banner with purple lettering produced by the National Woman's Party. The Party, in spite of its close ties to the British movement, adopted the traditional American color of gold.

"GOLDEN LANE"

In 1916, at the Democratic National Convention held in St. Louis, the National American Woman Suffrage Association staged a striking demonstration called "The Golden Lane." "A line of women dressed in white with yellow sashes and parasols, spaced four feet apart, stood along the curb beside their state suffrage banners on both sides of the street, forming a lane through which the Democratic delegates must walk . . . to the Coliseum on the opening day of the convention." [8] Yards and yards of gold bunting inside and outside the hall were much in evidence.

	Gold suffrage buttons from the American movement. Note the pennant with "Votes for Women" slogan.

By the early 20th century, the color gold coupled with the phrase "Votes for Women," borrowed from the British movement, brought instant recognition of an entire movement with its shared cluster of images, to those inside and outside the cause. The phrase, politically calculated to appeal to a broad middle class consensus, appeared on buttons of every size and shape. It was used by both local and national suffrage societies; on round and oval buttons; on pins shaped like flags or shields; and on pins in the form of pennants, which immediately conjured the parades in which the pennants were used.